How DTC created $48K in additional monthly ad space
Sponsy’s sophisticated metrics, advanced automations, and intelligent inventory management enable small teams to scale effortlessly.
Client Success Manager @ DTC
- Publication managed
- Hours saved every month
- Additional revenue
DTC Media has been helping marketers to market better since its inception in 2009. Its newsletters provide businesses with the sharable knowledge and actionable advice they need to grow.
The focus? Connecting brands with their customers. That's why DTC's channels explain just how the world's leading direct-to-consumer brands do it (so readers can, too).
Alongside this, DTC's two newsletters and a podcast offer insights into the latest trends, platforms and partners.
Creating a brand like this is only possible with the support of its advertisers. DTC client success manager Freeman Beals ensures this following the signing of an ad placement.
“Awkward” administrative solutions
Handling the full aftersales process for clients required Freeman to manage several Google spreadsheets, as well GatherContent, a content operations platform.
It wasn't an ideal solution, according to Freeman:
He recalls the problems really came to a head during onboarding, explaining:
Why DTC partnered with Sponsy
Freeman first learned about Sponsy from a colleague and hasn't looked back since.
Sponsy is the platform streamlining ad operations for media companies.
Designed to help lean teams efficiently scale up operations, Sponsy helps publishers manage sponsorships across a range of channels, such as newsletters, podcasts and social media.
Implementing Sponsy was straightforward, according to Freeman:
Easy client support
Since implementing Sponsy, Freeman is able to perform his job in a way that's “significantly faster” than it was with their previous system.
Onboarding, for example, used to involve a lot of back and forth with clients and sales but Sponsy has changed all that.
According to the client success manager:
Advanced, automated metrics
Of all of Sponsy's features, Freeman enthusiastically places its automated metrics at the top of his list of favorites.
The system's easy access to data has transformed reporting for Freeman, too.
Prior to Sponsy, client reports required him to copy and paste information from Campaign Monitor into multiple spreadsheets - before sharing them with the client.
It was a time-consuming process for Freeman. He explains:
He used to send the data in an email following the first ad placement - usually after a 24-hour delay - before rushing off to set up the client's next ads.
Other than via email, advertisers can also access any of their current and past ads metrics via their Customer Portal.
Intelligent inventory management
While Freeman describes himself as being possessed with “an insane level of organization”, he's relieved that Sponsy keeps him in the know.
Sponsy provides Freeman and his colleagues with an easy-to-understand overview of sponsorships and advertising.
And the positive feedback for Sponsy isn't just within its team, as Freeman explains:
Introducing Sponsy has transformed operations at DTC in many ways in a very short time, resulting in its small team's ability to:
- Scale its flagship DTC newsletter from 3 to 5x weekly
- Create $48K in potential additional revenue from DTC newsletter
- Reduce time required for advertising operations by 40%
- Cut new campaign creation time by 80%
- Plan and launch a new daily newsletter: SimplifyAI
Sponsy's time-saving features have encouraged DTC's development into a much larger ecosystem. Alongside increasing its flagship newsletter to five editions per week and managing a podcast, the team has successfully launched a new newsletter (Simplify AI) and opened an academy offering courses and mentoring.
Looking back on his achievements, he comments:
Ready to explore what Sponsy can do for you? Book a demo today.
The average number of hours per week saved with Sponsy