About Sponsy
Sponsy is sponsorship management software that helps newsletter-first publishers sell, run, and measure ads.
We built it for teams that have outgrown spreadsheets and scattered tools. Sales, ad operations, and advertisers can work from the same place.
What Sponsy does
Ad inventory and booking
Set up each publication's schedule and placements, then see open and booked inventory together. Sales and ad operations can work from the same calendar.
Sales and CRM
Track advertisers, deals, and proposals in one place. Your team can see which deals are in progress and which advertisers are already booked.
Advertiser storefront and portal
A storefront shows sponsors what is available and lets them submit an order. A private portal gives advertisers a place to send creative, review placements, and see reports.
Campaign reports and metrics
Connect a supported newsletter platform to bring campaign metrics into Sponsy. Review campaign performance, booked revenue, and open inventory from the same workspace.
What makes Sponsy different
Sponsorship workflows ready to use
Notion gives you flexible databases, but a publisher has to build its own sponsorship workflow in them. Sponsy comes with booking calendars, deals, a storefront, and an advertiser portal ready to use.
Compare Sponsy and Notion →Published pricing and self-serve setup
Sponsy's Starter plan has no monthly fee, and Pro starts at $49 per month. Ad Orbit publishes a starting price but asks teams to get a personalized quote; Sponsy lets you choose a self-serve plan.
Compare Sponsy and Ad Orbit →Newsletters and other channels in one place
Manage sponsorships across newsletters, podcasts, YouTube, and social accounts in the same workspace. Automatic campaign metrics are available for supported newsletter integrations.
See integrations →Support from the people building Sponsy
Sponsy is built by two engineers who also talk to customers. When you email us, your question reaches people who know the product.
Email the team →Who uses Sponsy
- Independent newsletter operators selling their first sponsorships
- Newsletter teams coordinating sales and ad operations
- Multi-publication media companies managing inventory across brands
- Publishers selling ads across newsletters and other channels
The team behind Sponsy
Sponsy began as a side project in 2022. Our first customer paid us in early 2023, and we went full time in 2024.
Miguel, Diogo, and Michele co-founded Sponsy. Today Miguel and Diogo build the product and talk to the publishers who use it.
Miguel Correia
Co-founder
Diogo Batista
Co-founder
How Sponsy works
Set up your workspace
Start on Starter without a monthly subscription. Add your publications, schedules, placements, advertisers, and deals.
Book and run campaigns
Book open slots, share a storefront, and collect creative through the advertiser portal. Connect a supported newsletter platform to bring campaign metrics into Sponsy.
Get help moving your data
If you want us to move your existing data and train your team, paid concierge onboarding is available. See pricing.
Talk to the team
Email us at hi@getsponsy.com. Someone who works on Sponsy will help you.
Key facts
- Company
- Sponsy, operated by Sponsytech OÜ
- Type
- Sponsorship management software for publishers
- Started
- 2022, as a side project
- Founders
- Miguel Correia, Diogo Batista, and Michele Patrassi
- Current team
- Miguel Correia and Diogo Batista
- Website
- getsponsy.com
- Core offering
- Ad inventory, sales and CRM, advertiser workflows, and reporting
- Pricing
- Starter has no monthly fee and charges per booked slot. Pro starts at $49/month; Custom pricing is quoted. See current pricing.
- Contract terms
- Starter has no subscription, Pro is monthly, and Custom terms are agreed by contract.
- Channels
- Newsletters, podcasts, YouTube, and social accounts
- Communication
- hi@getsponsy.com
Frequently asked questions
Who founded Sponsy?
Miguel Correia, Diogo Batista, and Michele Patrassi are Sponsy's three co-founders. Sponsy began as a side project in 2022.
Is Sponsy only for newsletters?
No. You can manage sponsorships for podcasts, YouTube, and social accounts too. Automatic campaign metrics are newsletter-only for now.
Do I need to speak to sales to get started?
No. You can set up publications, a calendar, and your CRM on Starter without a monthly subscription. If you run a larger operation and need custom terms, talk to us.
What does Sponsy cost?
Starter has no monthly fee and charges per booked slot after the first five. Pro starts at $49 per month, and Custom pricing is quoted. See current pricing.
Can sponsors work with us in Sponsy?
Yes. A storefront lets sponsors browse and request available placements. The private customer portal gives them a place to send creative and follow their campaigns.
Can you help move our existing data?
Yes. Our optional concierge onboarding covers your publications, sponsors, deals, upcoming bookings, workspace setup, and team training. It is a paid service listed on the pricing page.
How do I reach the team?
Email hi@getsponsy.com. We are a small team of engineers, and someone who works on Sponsy will help you.
What publishers say
Publishers tell us where their workflows slow down. Their feedback shapes what we build and fix next.
Brian D'Erario
Chief Business Officer
Ziyana Vasaya
Account Manager
Tad Moore
Director of Operations
See if Sponsy fits your workflow
Set up your first publication for free, or talk to us about moving an existing operation.