Sponsy vs Google Sheets

RECOMMENDED

Sponsy

Modern, transparent, feature-rich

Quick setup
Transparent pricing
Sleek, modern design
VS
Google Sheets

Google Sheets

Generic tool, manual processes

Hard to maintain
Error-prone
Cumbersome to coordinate

Ready to upgrade? Join dozens of publishers who switched to Sponsy

Joe Sharkey

We were back in the stone age and now we're in the 21st century - whizzing around with a high level of confidence.

Joe Sharkey
Director of Subscriber Growth of The DONUT
RECOMMENDED FOR PUBLISHERS

Why Publishers Choose
Sponsy over Google Sheets

The honest comparison that helps you choose the right platform for your newsletter‑first media company.

Google Sheets

Google Sheets: Free but Costly Mistakes

ENTERPRISE

Google Sheets is a generic tool that requires you to build your own sponsorship management system from scratch.

While free to use, the hidden costs of mistakes, missed opportunities, and inefficient workflows add up quickly making it an expensive solution in the long run.

Hard to maintainHigh error riskNo accountability tracking

Sponsy: Built for Fast Growing Publishers

RECOMMENDED

Sponsy is designed for newsletter-first media companies who want to focus on their business, not their tech stack.

Get up and running within minutes with transparent pricing and powerful automations that works out of the box.

5 min setupTransparent pricingPowerful automations
THE BOTTOM LINE

Choose the Right Tool for Your Business

If you're a newsletter-first media company managing sponsorships across channels like newsletters, podcasts, social, or print—Sponsy gives you everything you need all in one place.

From proposals to reporting, you'll streamline your entire workflow and impress your sponsors along the way.

Why Publishers Switch to Sponsy

Built for sponsorships
vs generic tooling
You don't need to reinvent the wheel
Team collaboration
vs impossible accountability
Easier to coordinate between the team
Customer portal
vs back and forth emails
Level up your sponsors' experience
FEATURE COMPARISON

Core Features That Matter

The essential features that matter most for newsletter-first media companies.

See why Sponsy is the clear choice for you.

Sponsy
Google SheetsGoogle Sheets
Ad Calendar

Visual calendar interface for scheduling and managing ad placements across all your publications

Custom setup
Customer Portal

Self-service portal where advertisers can manage their campaigns, upload assets, and track performance

Automations

Automated workflows for campaign management, including scheduling, reminders, and follow-ups

Storefront

Public-facing storefront where advertisers can browse and purchase sponsorships directly

ESP & Podcast Integration

Native integrations for campaign tracking and performance monitoring

Activity Tracking

Complete audit trail of all changes for accountability and coordination

Support

Type of customer support provided to users

Engineering team
User Experience

Interface design, navigation speed, and overall user experience for both publishers and advertisers

Modern
Limited
Pricing

Pricing model and transparency for customers to understand costs

Transparent
Free (but costly mistakes)

Ready to Make the Switch?

Join fast growing publishers who trust Sponsy to streamline their ad operations and accelerate revenue growth.

Free migration
5-minute setup
No vendor lock-in

Why Publishers Switch to Sponsy

Hear what leading publishers have to say about their experience

As our newsletter portfolio has grown and the revenue has become meaningful, Sponsy has helped us scale our ad sales and operations in a way that's user-friendly for my team and our advertisers.

Keith Pepper from Rough Draft Atlanta
Keith Pepper
Founder at Rough Draft Atlanta

Sponsy has taken a lot of ops off of our plate, which opened up more bandwidth for our team to launch new initiatives!

John Gannon from Venture5 Media
John Gannon
Founder at Venture5 Media

Trusted by the fastest growing media companies

TLDR
Stacked Marketer
CRE Daily
Payload
A Media Operator
DTC

Read their case study

Switch from Google Sheets to Sponsy in 3 Simple Steps

Our team provides a white-glove data migration service.

Step 1

Send us your data

Give us access to your data and we'll handle the rest.

Step 2

We migrate everything

Our team migrates all your data safely and securely. Usually takes 24-48 hours.

Step 3

Start using Sponsy

Begin managing your sponsorships with powerful new features and automation.

Complete migration in 2-3 business days

What's included in your migration

Ad Inventory setup
Publications, placements, storefront, and more
Data import
Campaigns, customers, and historical data
Team training
Personalized onboarding and training for your team

Ready to Switch from Google Sheets?

Give us access to your current setup and we'll migrate all your data.
No hassle, no downtime.

100% secure migration
2-3 day completion
No extra charges