Sponsy’s powerful APIs, deep data insights, and advertising clarity maximize efficiency for small teams.
Jeremy Tangren
Director of Media Operations @ Last Week in AWS
Annual savings
$100,000
Hours saved every week
15+
Faster newsletter assembly
6x
The world of cloud computing takes itself very seriously. Last Week In AWS (LWIA) set out to change that by offering the latest AWS news and updates with a side of snark.
Every week, its small team engages an audience of more than 282,000 via no fewer than three newsletters and four podcasts, a YouTube channel, and a vibrant Slack community.
Engaging an audience of more than 250,000 AWS stakeholders is only possible with powerful content and advertising support.
LWIA Director of Media Operations, Jeremy Tangren explains:
“Very chaotic” administration
Managing multiple sponsors for LWIA’s newsletters, podcasts, and YouTube was “very chaotic” when Jeremy joined LWIA in 2022 to oversee publications, ad management, and ad copy.
He recalls:
Around 20 hours a week was needed to manage advertising slots across LWIA’s multiple newsletter, podcast and social media channels - a tall order for a team of just five.
At the time, everything was being managed via a Google sheet or a series of disjointed customized applications within Retool - introducing an element of risk.
Jeremy knew there must be an easier way of managing these tasks and set out to find it.
Why LWIA partnered with Sponsy
In November 2021, LWIA discovered Sponsy.
Sponsy is the platform streamlining ad operations for media companies. Designed to help lean teams efficiently scale up operations, Sponsy helps publishers manage newsletters, podcasts and social media sponsorships with ease.
“A home for ad copy”
Since introducing Sponsy to LWIA’s publishing team, Jeremy and his team waved goodbye to multiple, disconnected Google Sheets and tabs full of data needing manual management.
Sponsy’s structured approach to ad management does more than ensure compliance with policies. Sponsy allows LWIA to significantly reduce the time required to assemble advertising content, while maximizing accuracy.
Deeper data insights
Sponsy’s sophisticated analytics and straightforward reporting have widened LWIA’s understanding of their publishing data - including views by publication and sponsor.
Jeremy explains:
Prior to Sponsy, if a sponsor requested metrics for an entire ad run or even to work out how many ads went out for free, it was difficult to respond quickly - or accurately.
Details like this are helping to inform LWIA’s sales strategy. For example, it allows Jeremy to identify opportunities to upsell and squeeze more sales.
Easier sales inventory management
Prior to Sponsy, salespeople would need to liaise with operations to make sales… and not just at LWIA.
When a new salesperson joined LWIA, Jeremy informed her that ownership of the schedule, including all of the ad slots, belong to sales.
He recalls:
The result?
No more detective work
While Sponsy’s powerful infrastructure and advanced automation reduce the risk of costly publishing errors, when mistakes occur, Jeremy feels confident to tackle them quickly and easily.
Results
Since discovering Sponsy, LWIA hasn’t looked back and its small team has achieved a huge amount in that short time: