How This Week In React scaled its team and ad placements flawlessly
Sponsy’s easy sponsorship management, quicker troubleshooting, and time-saving automations enable small teams to grow with confidence.
Sébastien Lorber
Founder @ This Week in React
- Additional placements gained
- 2
- Easier delegation
- 100%
- Costly mistakes
- 0%
This Week in React (TWIR) is a weekly curation of news for mid/senior-level React developers.
Established in 2019 by Sébastien Lorber, the newsletter provides its audience of experienced React developers with the latest news in an exhaustive way. Every newsletter contains a wealth of external links for further reading.
“Costly mistakes”
At the beginning of 2023, the newsletter (and Sébastien’s workload) was growing rapidly. To allow him to focus more on content, he hired two virtual assistants (VA) to allow him to focus on more important work.
While introducing them to the team relieved some of his workload, it was not as freeing an experience as he hoped.
As a result, he recalls needing to keep a “close eye”, adding:
Sébastien knew there must be a better way of managing newsletters. That’s when he found Sponsy.
Why TWIR partnered with Sponsy
Sébastien was most impressed by how Sponsy helps lean teams like TWIR manage a range of channels - including newsletters - affordably.
Alongside its easy use, Sébastien found Sponsy’s pricing structure appealing. Its fixed monthly price means Sébastien can plan without the risk of billing surprises as the newsletter grows.
Competitor comparison: Passionfroot
Before committing to Sponsy, Sébastien trialed solutions from several vendors, including Passionfroot.
Easier sponsorship management
In September 2023, TWIR began using Sponsy and it’s been transforming operations ever since.
For Sébastien and his VAs, it means no more struggles to stay on top of tasks:
Alongside this, the team no longer has to rely on spreadsheets or dig through emails to prepare the newsletter. Sponsy has equipped TWIR with the steps necessary to produce a newsletter.
With powerful capabilities, including quicker troubleshooting and advanced automations, Sponsy’s introduction made it possible for Sébastien to delegate tasks to his digital assistants - properly and easily.
Quicker troubleshooting
Sébastien enjoys Sponsy’s “convenient” calendar which quickly informs him of upcoming bookings and more.
The color-coded calendar allows the editor to see the newsletter’s performance - at a glance.
And when things go wrong? Sponsy’s ability to track a booking’s history means Sébastien can respond swiftly - with accuracy:
Time-saving automations
Reminders are just one of many tasks that Sponsy is making easier, according to Sébastien. He explains:
Advanced automations like these allow Sébastien and his team to focus on more valuable work, such as seizing opportunities to scale.
Results
Six months have passed since TWIR adopted Sponsy and a lot has happened since then, including:
- Efficient delegation with greater oversight
- Doubling the number of placements (2 to 4)
- Significantly reducing the risk of 'costly mistakes'
- Easier management of cross-promotion operations
- More time for Sébastien to focus on planning and strategy
Its introduction has also allowed Sébastien to look (and plan) even further ahead.
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40+
The average number of hours per week saved with Sponsy
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